News Release

March 21, 2006

Contact:

Cynthia Moore Perry Communications Group (916) 658-0144 office (916) 783-6882 cell cynthia@perrycom.com

-or-

Victoria Berends Public Health Institute (916) 552-9894 office (916) 205-9041 cell vberends@comcast.net

Captive Kids Easy Target for
Junk Food Marketers

Survey Finds Food and Beverage Companies
Predominant on School Campuses

Kids are repeatedly exposed to unhealthy product ads and logos on vending machines, signage and posters on school campuses every day, according to a new survey released today by the Public Health Institute (PHI).

View Entire News Release

The Food and Beverage Marketing on California High School Campuses Survey
Fact Sheet (764 KB) Executive Summary (47 KB) Complete Report (158 KB)
Additional Press Kit Items
Spokesperson List (26 KB)	Advertising in School Photos (1.7 MB)
Program Background (21 KB)	Frequently Asked Questions (738 KB)
Overview of the IOM Report on Food Marketing to Children and Youth: Threat or Opportunity? (104 KB)	San Jose Mercury News op-ed with Dr. Ross “We Won’t Take Childhood Obesity Sitting Down” (16 KB)
Policy Brief: “Food Advertising and Marketing to Children and Youth” (204 KB)	AP Story “Science Panel Tells Media to Stop Marketing Junk Food to Children” (14 KB)
Materiales en Español
Comunicado de Prensa Hoja de Datos (86 KB) Preguntas Frecuentes (352 KB)
Tool Kit
The “Captive Kids: Selling Obesity at Schools” tool kit addresses the issue of marketing unhealthy foods and beverages on California school campuses. Click here to view.

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