Turning great ideas into healthier communities


Webinar: Reframing Violence through a Public Health Lens

January 11, 2017

Join the UC Berkeley School of Public Health's Center for Public Health Practice & Leadership to hear from expert presenters as they discuss their approaches to communicating gun violence. In the first presentation, Shannon Cosgrove from Cure Violence will share the state of the health approach to violence, the centerpiece of a 2015 meeting of local and national health leaders. Since that meeting, over 100 organizations, including over 30 health departments, have signed on to the Movement towards Violence as a Health Issue. The group has 3 strategies: change the perception away from "bad people, bad places" to violence being a preventable health issue; design a multi-sector framework that integrates evidence-informed health approaches; and increase policies that support and sustain the health approach to violence. Shannon will present the latest findings of national work and suggest talking points for integrating the health approach to violence prevention in local efforts.

Next, Michael Bakal from PHI's Berkeley Media Studies Group will highlight how much of the public discourse about violence is shaped by news coverage that focuses on isolated episodes of crime rather than underlying causes and effective solutions. To communicate a public health approach, advocates must become adept at framing violence as a preventable problem that can be addressed at the community as well as individual level. Michael will present findings from BMSG's recent analysis of news coverage of violence, and will introduce strategies to help advocates and practitioners broaden the conversation about violence to highlight prevention.

In the final presentation, you'll hear from Anne Marks from Youth ALIVE!, as she discusses how hospital-based violence intervention is a model program for health care systems to provide not just treatment but also effective injury prevention services to communities that are suffering from violence. Anne will describe a model project that integrates health care personnel as part of violence prevention and explain how communities have taken on this public health approach to violence, and offer messaging points to advocates who want to bring this model to their own community.

Reframing Violence through a Public Health Lens: 
How We See, Communicate and Treat It

Wednesday, January 25th, 2017
12:00pm - 1:30pm PT / 3:00pm - 4:30pm ET

After this webinar, participants will be able to:

  • Identify strategies to communicate why violence is a health issue and how the health sector can use the health approach to prevent violence
  • Understand the role of news coverage in shaping public understandings of violence
  • Identify common news frames that help or hinder efforts to highlight prevention Develop strategies for reframing violence at the community level
  • Define the model of hospital-based violence intervention
  • Explain the role of the health care system in intervening in violence
  • Present messaging to health care systems about how and why to get involved in violence intervention