Project by PHI's Cultiva La Salud Wins Let's Get Healthy California Innovation Challenge
January 06, 2016
An innovative project from PHI's Cultiva La Salud is among 23 winners chosen by the Let's Get Healthy California Innovation Challenge, the California Health and Human Services Agency (CHHS) and the California Department of Public Health (CDPH) announced yesterday. The challenge received nearly 100 submissions from across the state this summer.
Cultiva La Salud's submission titled "Street Vendors: Bringing Healthy Food to Central Valley Residents" is a fledgling, innovative project in Fresno. In 2015, Cultiva La Salud began this work as a result of funding from the Centers for Disease Control’s Racial and Ethnic Approaches to Community Health (REACH) initiative. Cultiva’s REACH initiative focuses on promoting healthy eating and active living among Latinos. The project is also supported through a grant from CA FreshWorks Fund and resource support from FNV.
At the core of the Vendors for Health pilot project is the intent to increase access to healthy foods in food desert neighborhoods by working with existing food vendors and converting them to becoming “healthy” food vendors. By removing unhealthy food while increasing access to healthy options the goal is to promote healthier diets and ultimately reduce the onset of chronic disease. Freshly-cut fruits, vegetables, and/or fruit smoothies or vegetable juices are just some of the examples of what the mobile vendors will be selling in the coming months. In addition, the mobile vendors will be sharing nutrition information and connecting residents to supplemental nutrition programs, as well as sharing bike safety information – as the mobile vendors will be on bikes.
The mobile vendors will also be educated about local food system policies and opportunities to advocate for instituting a just and fair food system in Fresno. This is critical, as mobile vendors are microbusinesses that are often marginalized and neglected. The mobile vendors will serve as champions in their community providing access to healthy foods, but also serving as role models for biking and as ambassadors linking business to public health and prevention.
Cultiva La Salud's winning innovation and those of the other winners will be recognized and discussed as part of a statewide Innovation Conference in Sacramento on January 26.
Read the full press release from CHHS and CDPH below, and help spread the word with a tweet: Congrats @CultivaLaSalud! Central Valley #foodenviro project finalist in Let's Get Healthy CA Innovation Challenge: http://bit.ly/1kQ3VgW
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- “Collaborative Partnerships and Environments for Early Childhood Health”, Healthy & Active Before 5 , Contra Costa County
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