Turning great ideas into healthier communities

Resources

English/Spanish CA4Health Radio Campaign Launch

2013 | Download

The California Broadcasters Association (CBA) Launches English/Spanish CA4Health Radio Campaign in support of PHI’s Community Transformation Grant

In December, 2013, PHI's CA4Health launched a radio campaign in partnership with the California Broadcasters Association (CBA). The CBA represents more than 1,000 licensed broadcasters in California, and began broadcasting an English and Spanish language radio campaign in support of CA4Health’s four strategic direction goals. The campaign airs on CBA member stations across California that reach people living and working in CA4Health’s rural and smaller counties. The 30 and 60-second spots were produced by Youth Speaks Media Solutions, the same organization that produced the project’s Madera County success story video. The spots direct listeners to CA4Health’s new public website, where they will be able to connect with local efforts.

Listen to the spots, below: