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Food and beverage marketing to children and adolescents: Limited progress by 2012 - Brief Report

2012 | Download

Although research suggests that healthy products can be profitable for the food industry, marketers continue to target children with ads for foods and beverages that are unhealthy, cheap and widely available. Such marketing is linked to overweight, obesity and related health problems. This brief report, prepared by Healthy Eating Research based on BMSG research, explains the scope of the problem and offers recommendations for improvement.