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Resources

Junk Food Marketing to Children of Color: The Current Reality and What We Can Do About It

2018 | Berkeley Media Studies Group

All children deserve the opportunity to be healthy and thrive, but an all-too-common marketing practice in which food and beverage companies target kids of color with ads for junk food and soda is compromising the health of young African Americans, Latinos, and Native Americans. In this presentation, we outline the current landscape of junk food and sugary drink targeted marketing, and we share concrete actions that kids, parents, advocates, researchers, and policymakers can take to help hold industry accountable.

This PowerPoint slide deck, developed by PHI's Berkeley Media Studies Group with support from the Robert Wood Johnson Foundation, is available for free download, and we encourage advocates and others to adapt and use the presentation to help raise the visibility of targeted marketing as a health equity issue.