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New Media Relations Toolkit for Community Advocates from California Convergence

2014 | Download

California Convergence is sharing its knowhow in garnering media attention to win policy support for healthier, safer and more equitable communities with its new toolkit, “Connecting for Change: A Media Relations Toolkit from California Convergence.”

The toolkit is a thorough guide for communicating with the media, walking advocates through determining their goals in contacting the media and who they want to have on their side (the audience) through media coverage. It explains how to make pitches to the media and how to manage interviews with reporters. The toolkit contains a sample letter to the editor, media alert, press release, media pitch and tweets.

Convergence, a network of community leaders and partners across California, each year supports ENACT Day at the state Capitol, an event at which residents and local organizations come together to support policies that promote healthy eating and physical activity opportunities.  

The toolkit’s examples focus on Convergence’s two top policy priorities for 2014: passage of Senate Bill 1000, which would require health warnings on sugary drinks, and Senate Bill 1151, which would increase the fine for driving violations in school zones to give school children the same kind of safety consideration as is found in construction zones. However, it’s an excellent primer for communication around any kind of policy change.

The California Convergence Coordinating Office is a project of the Public Health Institute.