June 22, 2016 | Heather Gelhert, Berkeley Media Studies Group
In the days following Philadelphia's historic passage of a tax on sugary drinks, many public health advocates have been asking what this means for soda tax messaging efforts in other cities. Although Philly's tax will ultimately benefit health—funds will go toward universal preschool, which is linked to better health outcomes—the tax wasn't framed that way. One of the main messages coming from the city was much broader, with local leaders portraying the tax as a much-needed source of revenue that would help ease the city's struggles with poverty and build a better future for all Philadelphians, especially its children.
PHI's Berkeley Media Studies Group explores if other locales should follow Philly's lead and think outside of explicit health frames—or should they take a cue from Berkeley, California, whose 2014 passage of the country's first soda tax was more overtly health-focused. more