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Media Advocacy & Communications

Strong messaging is integral to creating strategic, effective, and clear public health campaigns. Media advocacy—the strategic use of mass media to support community-driven efforts that advance social justice or public health campaigns—connects with newsmakers to narrate social policy issues through an engaging lens, broadening the default frame from individual behaviors to call for long-lasting public health improvements.Our media advocacy capacity building, trainings and technical assistance efforts raise public awareness, garner support from allies and partners, and put pressure on decision-makers to take action.

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Newsom Announces $63m PHI/KP Contact Tracing Initiative

On Aug 10, California Governor Gavin Newsom announced a new $63m partnership with Kaiser Permanente and the Public Health Institute to support the state’s COVID-19 response, by building California’s clinical contact tracing infrastructure and strengthening contact tracing statewide.

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