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Media Advocacy & Communications

Strong messaging is integral to creating strategic, effective, and clear public health campaigns. Media advocacy—the strategic use of mass media to support community-driven efforts that advance social justice or public health campaigns—connects with newsmakers to narrate social policy issues through an engaging lens, broadening the default frame from individual behaviors to call for long-lasting public health improvements.Our media advocacy capacity building, trainings and technical assistance efforts raise public awareness, garner support from allies and partners, and put pressure on decision-makers to take action.

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Breakthrough Infection Study of Over 600,000 Veterans Shows Declining COVID-19 Vaccine Protection

A new pre-print study of over 600,000 veterans by researchers from PHI and the Veterans Affairs Medical Center finds that overall COVID-19 vaccine protection declined significantly between February and August 2021. Declines were greatest for the Johnson & Johnson vaccine (from 88% in March to 3% in August), followed by PfizerBioNTech (91% to 50%) and Moderna (92% to 64%).

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