Strong messaging is integral to creating strategic, effective, and clear public health campaigns. Media advocacy—the strategic use of mass media to support community-driven efforts that advance social justice or public health campaigns—connects with newsmakers to narrate social policy issues through an engaging lens, broadening the default frame from individual behaviors to call for long-lasting public health improvements.Our media advocacy capacity building, trainings and technical assistance efforts raise public awareness, garner support from allies and partners, and put pressure on decision-makers to take action.
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See how PHI can work with you to support or lead your health initiatives.
13 funders join PHI in COVID equity initiative, Together Toward Health
Together Toward Health will connect with community based organizations to expand workforce development opportunities for Californians most impacted by COVID-19, and create and amplify public outreach efforts to reduce its spread.