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Training California Communities to Effectively Frame and Communicate Public Health Campaigns

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In 2015 – 2016, PHI's Berkeley Media Studies Group (BMSG) provided media advocacy training and technical assistance to 135 selected grantees of the California Wellness Foundation across the state. Through multiple in-person trainings, participants developed skills around framing and messaging, received support with customer relationship and database management, learned tools for effective communication with collaborative organizations, and identified proactive and reactive strategies to create media coverage about their work. 

Following the in-person trainings, BMSG delivered the Winter on the Web series, covering a range of topics designed to help grantees further develop their strategic communications capacity. The demand for the customized TA was so high that BMSG provide extended availability to meet groups’ needs, and continues to provide tools and resources for the cohort.  

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Structural and systemic barriers mean that the people who are hardest hit by the COVID-19 pandemic—including Black and brown people, immigrants and essential workers—can face the biggest barriers to accessing vaccines. Build skills for boosting vaccine access, with resources, toolkits, training materials and more.

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