Menu

Training California Communities to Effectively Frame and Communicate Public Health Campaigns

Image for Training California Communities to Effectively Frame and Communicate Public Health Campaigns

In 2015 – 2016, PHI's Berkeley Media Studies Group (BMSG) provided media advocacy training and technical assistance to 135 selected grantees of the California Wellness Foundation across the state. Through multiple in-person trainings, participants developed skills around framing and messaging, received support with customer relationship and database management, learned tools for effective communication with collaborative organizations, and identified proactive and reactive strategies to create media coverage about their work. 

Following the in-person trainings, BMSG delivered the Winter on the Web series, covering a range of topics designed to help grantees further develop their strategic communications capacity. The demand for the customized TA was so high that BMSG provide extended availability to meet groups’ needs, and continues to provide tools and resources for the cohort.  

Work With Us

You change the world. We do the rest. Explore fiscal sponsorship at PHI.

Bring Your Work to PHI

Support Us

Together, we can accelerate our response to public health’s most critical issues.

Donate

Find Employment

Begin your career at the Public Health Institute.

See Jobs

two people looking at camera, with arms around each other and masks. his jacket says lions

Close

13 funders join PHI in COVID equity initiative, Together Toward Health

Together Toward Health will connect with community based organizations to expand workforce development opportunities for Californians most impacted by COVID-19, and create and amplify public outreach efforts to reduce its spread.

Find out more

Continue to PHI.org