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The Berkeley Media Studies Group’s Communicating for Change training program helps community health advocates build media advocacy skills to make their case effectively for policy changes in hotly contested public debates. The Communicating for Change curriculum has provided training in core media advocacy skills to 600 California Endowment grantees, including learning to frame issues from a public health perspective, to package the important issue as a newsworthy story, and to argue the case effectively even in the face of opposition.

Following the training series, the Los Angeles County Violence Prevention Coalition Director, Kaile Shilling, reported a series of successful media “hits” that she attributed in large part to how prepared she felt from the training. 

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How to Support Birth Equity for Black Mothers & Babies

Black women and birthing people disproportionately experience negative birthing experiences and outcomes compared to other racial and ethnic groups. PHI's Cherished Futures offers systems-change recommendations for philanthropists, policymakers, hospital and clinic leaders, insurance payers and community advocates to help improve birth equity for Black mothers and babies.

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