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The Berkeley Media Studies Group’s Communicating for Change training program helps community health advocates build media advocacy skills to make their case effectively for policy changes in hotly contested public debates. The Communicating for Change curriculum has provided training in core media advocacy skills to 600 California Endowment grantees, including learning to frame issues from a public health perspective, to package the important issue as a newsworthy story, and to argue the case effectively even in the face of opposition.

Following the training series, the Los Angeles County Violence Prevention Coalition Director, Kaile Shilling, reported a series of successful media “hits” that she attributed in large part to how prepared she felt from the training. 

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Tools to Stay Safe from Wildfires & Extreme Heat

Communities around the world are grappling with dangerous wildfires and extreme heat. These threats pose serious risks to environmental and community health—from rising temperatures, unhealthy air pollutants, water contamination and more. Find tools, resources and examples of how communities are taking action.

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