PHI’s Roots of Change Launches California Market Match Consortium
PHI's Roots of Change (ROC) conceived the California Market Match Consortium (CMMC) to increase access to fresh fruits, nuts and vegetables for underserved communities that suffer disproportionately from nutrition-related diseases using food assistance programs.
In 2009, the California Department of Food and Agriculture awarded ROC $500,000 to launch the CMMC. In the four years of the pilot phase, the consortium catalyzed 150 farmers markets in 16 counties to increase the consumption of fresh fruits, nuts and vegetables by 37,000 low-income families, while building sales for nearly 900 fruit, nut and vegetables farmers. The program now lives on through ROC partner, the Ecology Center.