Studying Digital and Target Marketing to Advance Equity for Vulnerable Young People
Working in collaboration with the Center for Digital Democracy, Color of Change and Unidos US, Berkeley Media Studies Group (BMSG) works to coordinate research, action and advocacy aimed at reducing and eventually eliminating junk food marketing targeted at children and youth of color, as well as low-income kids and youth.
Looking at websites and other resources, BMSG analyzed how advocates were—or weren’t—talking about targeted marketing, and found that while many documents address marketing to children in general, few explicitly focus on targeted marketing or include images of children or families of color. Researchers then produced a framing brief to help advocates more effectively discuss targeted junk food marketing from a racial and health equity lens.
Read the brief to learn more about the findings.