Menu

Studying Digital and Target Marketing to Advance Equity for Vulnerable Young People

Image for Studying Digital and Target Marketing to Advance Equity for Vulnerable Young People

Working in collaboration with the Center for Digital Democracy, Color of Change and Unidos US, Berkeley Media Studies Group (BMSG) works to coordinate research, action and advocacy aimed at reducing and eventually eliminating junk food marketing targeted at children and youth of color, as well as low-income kids and youth.

Looking at websites and other resources, BMSG analyzed how advocates were—or weren’t—talking about targeted marketing, and found that while many documents address marketing to children in general, few explicitly focus on targeted marketing or include images of children or families of color. Researchers then produced a framing brief to help advocates more effectively discuss targeted junk food marketing from a racial and health equity lens.

Read the brief to learn more about the findings.

Work With Us

You change the world. We do the rest. Explore fiscal sponsorship at PHI.

Bring Your Work to PHI

Support Us

Together, we can accelerate our response to public health’s most critical issues.

Donate

Find Employment

Begin your career at the Public Health Institute.

See Jobs

Family, holding up a baby

Close

How to Support Birth Equity for Black Mothers & Babies

Black women and birthing people disproportionately experience negative birthing experiences and outcomes compared to other racial and ethnic groups. PHI's Cherished Futures offers systems-change recommendations for philanthropists, policymakers, hospital and clinic leaders, insurance payers and community advocates to help improve birth equity for Black mothers and babies.

Read the report

Continue to PHI.org