In the News
Changing Minds: What Moves the Needle for the Unvaccinated?
- Emphasizing the trends of more people getting vaccinated
- Focusing on everyone’s freedom of choice
- Listening to concerns without judgment
- Offering credible information
- Correcting myths when necessary
- Helping them fit vaccination into their “world view.”
Gladys Jimenez is a contact tracer and “vaccine ambassador” for Tracing Health, a partnership between the Oregon Public Health Institute and the Public Health Institute that has nearly 300 bilingual contract tracers who serve the ethnic communities they’re from. During a typical week, she talks to 50 people or more, and promoting the vaccine is top of mind.
The conversations, Jimenez says, are like a dance. She presents information, then steps back and lets them talk. Depending on what they say, she gives them more information or corrects their misinformation. “They often will say, ‘Oh, I didn’t know that.’”
It’s rarely one conversation that convinces hesitant people, she says.
I want to hear the person talk, where they are coming from, where they are at. I'm planting this seed in their brain. … people want someone to listen to them … they want to vent.
Gladys Jimenez, Tracing Health
Once you let them do that, Jimenez says, “I can tell the person is in a different state of mind.” She also knows that people “will make the decision in their own time.”
Click below to read the full story in WebMD.
Originally published by WebMD