Tips for Communicating about Masks in the Midst of Misinformation

Public health practitioners provide policymakers, the media, and the public with accurate, timely information. But how do they do this as misinformation proliferates and efforts to prevent illness become politicized? Although BMSG typically focuses on communication aimed at shaping health policy, as mask mandates become more common, local health departments are increasingly seeking ways to overcome the challenges they face in supporting residents in adhering to such mandates. Turning to other public health issues — like wearing seatbelts or practicing safer sex — reminds us that while widespread shifts in individuals’ behavior toward health-promoting actions can be challenging, it is possible. There’s no one easy communication solution, but this tip sheet offers some quick tips and examples to help.

Originally published by Berkeley Media Studies Group