Fact Sheet: Marketing in Schools
2009 | Download
Marketing in schools takes many forms. Marketing in schools includes product sales (such as foods/beverages sold on campus or items sold through fundraising), direct advertising (such as signs, billboards, scoreboards, book covers, and buses), and indirect marketing (which includes corporate–sponsored curriculum and contests in return for funds/products). The majority of the foods and beverages marketed in schools are of poor nutritional quality.
Marketing and advertising of unhealthy foods and beverages influence children’s attitudes, preferences, food purchase requests, diets, and health. Labeling and signage on school campuses affect students’ food selections both at and away from school. Marketing and advertising of unhealthy products conflict with the educational mission of schools to teach children about good health and proper nutrition. Advertising unhealthy foods also creates mixed messages as it creates the appearance that the school supports students eating these foods/beverages.
This fact sheet, from PHI's California Project LEAN, explores the challenges and opportunities of food marketing in schools.