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Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites

2013 | Journal of Health Communication: International Perspectives

Cereal companies, the third biggest food marketer to children, are using sophisticated online marketing techniques to target kids in ways not possible through television advertising. In this study, authors from PHI's Berkeley Media Studies Group and the Yale Rudd Center explore cereal companies' digital marketing tactics and implications for public health.

Authors:

Andrew D. Cheyne, Eliana Bukofzer, Jennifer L. Harris, Lori Dorfman

Produced through PHI's:

Berkeley Media Studies Group