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Media Relations Toolkit: Engaging the Media to Elevate Sexual Violence Prevention

2018 | Berkeley Media Studies Group

Coverage in local, regional, and national media is important — news coverage across formats keeps communities and leaders up to date on key issues and informs public understanding. When sexual violence prevention practitioners engage the media, it is an opportunity to elevate sexual violence prevention, connect with new audiences, and increase your organization's credibility and recognition.

This toolkit, created by PHI's Berkeley Media Studies Group, includes a range of resources to help build relationships with journalists and elevate prevention in news coverage about sexual harassment, abuse, and assault.

Introduction

Preparing for an interview

Writing a press release to create news

Crafting a media advisory to engage journalists

Contributing to news coverage

Planning media relations throughout the year

Reusing the news