Helping Community Leaders Understand How the News Affects Racial and Health Equity

PHI’s Berkeley Media Studies Group (BMSG) produced three news analyses as part of the California Endowment’s Spread and Scale initiative to build media awareness among community leaders in California. The analyses also provide recommendations to help advocates push for policy change to advance health and racial equity. Each analysis centered on one social aspect of health: uncovering who gets left out of police violence reports; if the media evoked racial associations in marijuana coverage; and how immigration narratives are framed in the news. BMSG also provided additional media advocacy trainings to leaders in Kern County and Orange County.