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PHI’s ARG Launches Breast Cancer Awareness Campaign: #DrinkLessForYourBreasts

Created by PHI’s Alcohol Research Group, the #DrinkLessForYourBreasts initiative provides tools and resources so women can make more informed choices about their drinking and breast health.

group of women drinking alcohol

An estimated 12% to 16% increase in breast cancer risk is attributed to alcohol consumption, yet 75% of women are unaware of the negative impact that drinking has on their breast health.

Created by PHI’s Alcohol Research Group (ARG), the #DrinkLessForYourBreasts initiative—the first of its kind in the U.S.—seeks to bridge this gap through a social media campaign aimed at young women in California.

The campaign provides tools and resources so women can make more informed choices about their drinking and breast health.

Learn more about the campaign

Learn more about #DrinkLessForYourBreasts on Instagram and Facebook

woman on a race track and woman sitting

Originally published by Drink Less for your Breasts


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