Roots of Change

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Roots of Change (ROC) is a think tank-and-do tank working to ensure emergence of a sustainable food system in California. ROC provides road maps to food movement power and policy victories. ROC has a clear change strategy, an extensive statewide network of change agents and a track record of spawning and leading projects that are transformative because they unify actors to push for progress using multiple intervention points simultaneously. ROC is focused primarily on California because it is a bellwether that can positively influence the nation.


Active Projects

Creating High Value Market Opportunities for California’s Small- and Mid-Scale Meat Producers

Based on the need to capture more carbon in the soil to address the climate crisis as well as healthcare provider and consumer demand for healthier grassfed meats, Roots of Change and UC Davis are collaborating to develop supply chains to meet growing demand. The project team has engaged 200 livestock producers and processors to create a framework that will supply the University of California 10 campuses and five medical systems with healthier climate-smart meats. Following this first phase dedicated to UC, the team will work expand the supply to serve all hospital systems and additional colleges and universities across the state as well as butcher shops and restaurants with the aim of maximizing the number of California livestock producers working to solve our public health, ecological and climate challenges.

Completed Projects

Food Movement Power in California as a Catalyst for Food Movement Success Nationally

To continue accelerating policy change momentum in California and model an approach to food movement victory for the nation, Roots of Change will catalyze, coordinate and support action by the networks of allies it has cultivated over ten years, with the emphasis on advising and coordinating.

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New Public Health Primer: Engaging Community Development for Health Equity

How can the public health and community development sectors to work together to advance health and racial equity? A new primer from PHI’s Build Healthy Places Network and partners provides a roadmap for forging upstream partnerships, with recommendations, strategies and lessons-learned from national, state and local leaders.

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